Pepsi thrills fun lovers with a blend of music and soccer at Gidi Fest
Two of Pepsi’s core
offerings to its youth market, music and soccer, were unleashed at the
Eko Atlantic Beach, Lagos this Easter during the third edition of the
Pepsi Co-sponsored Gidi Fest.
The concert co-sponsored and
refreshed by leading soft-drink, Pepsi, featured top entertainers from
Nigeria and South Africa such as: Pepsi music ambassador, Tiwa Savage,
Phyno, Timaya, Riky Rick, K.O.
Yemi Alade, UK artiste Rachel Carr, Riky Rick and K.O. both from South
Africa. Fast rising artistes Adekunle Gold, Small Doctor, David Grey,
opened the show.
Pepsi Ambassador, Tiwa Savage once again
showed why she is Nigeria's most sought after female artiste by
delivering a performance to remember at the just concluded Gidi Culture
Fest which was co-sponsored by leading soft drink Pepsi. Enervated at a
stage during her performance Tiwa reached for a bottle of cold Pepsi to
refresh and regain her groove.
The event also had corporate
executives trying out their skills in beach soccer with their
colleagues cheering them on from the sidelines. The hot sandy beach and
an energy sapping game left the players dehydrated at half-time but they
regained their vigour to play after being refreshed by Pepsi.
Head of Marketing, Seven-Up Bottling
Company Plc, Mr. Norden Thurston expressed satisfaction with
the performance of Pepsi Ambassador, Tiwa Savage and all the artistes at
the Gidi Fest.
Represented by Brand Manager, SBC, Mr.
Segun Ogunleye, Mr. Thurston noted that the partnership with Gidi Fest
is another platform to demonstrate Pepsi’s commitment to consumers as an
exciting youthful brand. “Pepsi is always seeking ways to bring world
class entertainment to its consumers”.
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